News Archives | Page 4 of 7

February 24, 2016

Slacker Radio Adopts XAPP Interactive Audio To Connect Mobile Listeners To Content

Slacker Radio, a leading Internet radio service, and XAPPmedia, the leader in interactive audio services for advertising, content discovery and app navigation, today announced that Slacker is leveraging XAPP’s Content Discovery service to drive listener engagement across its stations.

February 17, 2016

pat-higbie-media-post-broadcast-ad-revenue

Pat Higbie’s MediaPost Column: Digital Mobile is Key for Broadcasters

In a MediaPost column published today, XAPPmedia CEO Pat Higbie comments on the projected broadcast radio advertising spend for 2016. The forecast? Flat. Even in anticipation of lucrative election ad spend.

February 5, 2016

Adotas Q&A with Pat Higbie on Digital Marketing for Radio Industry

In an interview with Adotas, XAPPmedia CEO Pat Higbie answers questions regarding the importance of digital marketing for the radio industry. In the article, Higbie answers the following questions.

January 19, 2016

Apple Music Shuttering Ad-supported Service, An Opportunity Emerges

Apple announced Friday that it would be shuttering the ad-supported listening service within Apple Music. Is this a matter of Apple learning what business works best for music or a foreshadowing of what Apple Music subscribers will face if that service doesn’t meet expectations?

January 13, 2016

DMN Asks What Customer Behavior Will Impact Marketing Most in 2016

Direct Marketing News (DMN) provides marketers with a comprehensive view of the marketing landscape — complete with the latest news, data and success strategies from the industry. DMN recently released an eBook where they asked industry insiders to predict the most significant changes for marketing in 2016.

November 30, 2015

BizReport Interview with XAPPmedia Pat Higbie on Mobile in 2016

Looking to 2016: BizReport Interviews Pat Higbie on Mobile Trends

With 2015 coming to a close, BizReports interviewed XAPPmedia CEO Pat Higbie about what trends will drive mobile in 2016 and how brands can take advantage in the new year.

October 26, 2015

Pat Higbie for MediaPost: Apple Music Shows Future Of Streaming Is Ad-Supported

Today, MediaPost published a featured editorial from XAPPmedia CEO Pat Higbie for its Mobile Marketing Daily section. In the article, Pat discusses Apple Music's future now that the trial period is over for some 15 million people.

September 29, 2015

Inside Radio Coverage of XAPP Advertising Week Panel

Inside Radio ran an article today on the Advertising Week panel organized by XAPPmedia. The article concludes that while Internet radio has expanded quickly there is still more room for growth and that presents big opportunities for advertisers. Quotes from iHeartMedia, Triton Digital and XAPPmedia.

August 31, 2015

DC Inno: “How [XAPPmedia] Plans to Dominate Online Radio Ads”

Eric Schwartz of DC Inno interviewed XAPPmedia CEO Pat Higbie after the recent announcement of the XAPP nomination for the IAB Mixx Awards.