digital radio Archives

April 20, 2016

Radio Online Q&A with Pat Higbie of XAPPmedia

Radio Online Q&A with XAPPmedia CEO Pat Higbie

Radio Online recently interviewed XAPPmedia co-founder and CEO Pat Higbie. In a Q&A, he explains how mobile audio is reigniting radio revenue growth, describes the value digital marketing brings to the radio industry, and why digital is a premium asset for broadcasters looking to grow revenue and audience.

March 23, 2016

Pandora, Spotify, iHeartMedia in 2015 - Triton Digital

More Internet Radio Growth Analysis – the Triton Numbers

Triton Digital’s monthly Webcast Metrics Top 20 Ranker aggregates actual listening data reported by audio publishers. December's report shows a 13.3% rise in average active Internet radio listening sessions in 2015. So what does this mean for advertisers?

February 17, 2016

pat-higbie-media-post-broadcast-ad-revenue

Pat Higbie’s MediaPost Column: Digital Mobile is Key for Broadcasters

In a MediaPost column published today, XAPPmedia CEO Pat Higbie comments on the projected broadcast radio advertising spend for 2016. The forecast? Flat. Even in anticipation of lucrative election ad spend.

February 11, 2016

Ear Wars Offers Insight for Radio Broadcasters

Larry Rosin of Edison Research presented new data about broadcast radio and other audio listeners in Nashville last week at the Country Music Seminar. The conclusions include recommended strategies and line up around a core set of differentiators that offer broadcasters a competitive edge in an increasingly crowded audio landscape.

December 8, 2015

Broadcast Radio Should Leverage Digital Options

Inside Radio Concludes Digital is “Premium Asset” for Broadcasters

Over the past couple of months, Inside Radio has published a number of articles related to digital channels and bringing broadcast radio to the Internet. Radio broadcasters have both experience and assets to leverage when competing for digital audio advertising spend.

May 4, 2015

eMarketer Internet Radio Share of Ad Spend and TSL Chart

eMarketer Expects Higher Internet Radio Ad Spending

eMarketer recently put out a note with the subtitle, “As time spent with digital radio rises, ad loads, rates follow.” The conclusion was drawn from data in the recent Internet Radio & Streaming Report by XAPPmedia/RAIN News along with Edison and eMarketer research. While it was nice to see XAPPmedia data cited by eMarketer, there were two conclusions by their analysts that were particularly important for the industry...

April 28, 2015

Share of Online Time Spent, by Device and Content Category

IAB Digital Audio Buyers Guide Describes Media Channel on the Rise

The Interactive Advertising Bureau (IAB) just published “A Digital Audio Buyers Guide.” The guide is the result of the collaborative efforts of a number of industry leaders in digital audio. Pandora, Spotify, iHeartMedia, Triton Digital, CBS Interactive, Google, XAPPmedia and others participated in putting the guide together. The guide is a valuable tool for those in the industry tasked with buying digital media in a rapidly changing market.

June 13, 2014

Digital Monetization, a Challenge Shared by Terrestrial and Internet Radio

Radio Ink’s Convergence 2014 last week in Santa Clara brought together a unique cast of characters trying to answer the nagging question: "What are the best social, local and mobile digital strategies to drive radio revenue?" While many strategies were discussed around listener engagement and formats, the real issue that emerged is more specific. It’s about revenue.