The Infinite Dial report from Edison Research and Triton Digital found that monthly Internet radio listeners passed the 50% threshold of the 12-and-older U.S. population for the first time in 2015. Just one year later, the 2016 edition reveals that weekly Internet radio listenership is also at 50%. That means 88% of people who listen to Internet radio have made it a weekly habit.
There is a voice assistant arms race going on between Apple, Google, Amazon, Microsoft, and Facebook. This is all about mobile. Each company recognizes that the mobile user experience often makes touch and type interaction inconvenient. Voice is simply a more efficient way to interact with a smart device – at least when it works.
Dan Hodges is CEO and founder of Consumers in Motion Group, an agency focused on mobile strategy. Earlier in his career, Dan served in senior executive roles at Verve Mobile, Nokia, Mediavest and the Associated Press.
Mobile devices have changed how and when consumers interact with digital media. The rapid proliferation of smartphones in particular has both created new consumption habits for digital media and diverted consumer attention away from traditional media. But there are really two definitions of mobile media.
Recently, I made a presentation at the Internet radio industry’s premier event, RAIN Summit. My message was simple. A great mobile user experience requires two components: a great content consumption experience and a great content interaction experience.
As the year comes to a close, marketers are starting to plan their advertising strategies for 2015. A Mobile Marketing article addressed this task directly and suggests that audio ads on Internet Radio will be an increasingly powerful tool. In particular, the article highlights sponsored content as a popular and effective audio ad format. Some other strategies suggested by Mobile Marketer include...
In October, I commented on voice recognition in Connected Cars and an AAA Foundation study concerned with distracted driving. Last week, the Wall Street Journal had a different take on the situation. It wasn’t about safety issues with voice commands in the Connected Car -- it was about consumer complaints.
Two weeks ago a press release announcing the results of a STRATA Survey buried the lead. While its headline indicated a 45% jump in Ad Agency interest in digital video, the interest in “streaming/online radio saw a 53% increase.” There is no doubt that interest in video advertising is growing, but we can also see that Internet Radio is emerging from the novelty stage. It is becoming an important tool for reaching consumers.
We've had many inbound requests from audio publishers, advertisers and agencies lately at XAPP, so we can tell the idea of interactive audio advertising driven by voice engagement has inspired many people’s creative thinking. That creativity has also led to requests for new features. One of the simplest and most interesting is the ability to designate custom phrases.