September 4, 2014
Mobile Advertising in Today's World

Unpacking the Data on Mobile Ad Effectiveness

Sometimes it seems like the world of big data is really the world of abundant small and conflicting data sets. The proliferation of data sources has benefits, but it also increases confusion due to the multitude of conflicting data points and analysis. This problem is often compounded when people who don’t understand the data rush to publish their “insights” on it. The errors are simple, but they lead to wrong conclusions. Mobile advertising appears to be a clear victim in this trend.