NPR revealed in an interview with MediaPost that its streaming listening through Amazon Alexa devices grew 242% between November and February. Alexa now accounts for 13.3% of all NPR’s live streaming, up from just 3.9% in late 2017. When listening on any device triples over a 3-4 month period, every general manager and program director is going to take note.
XAPPmedia today announced Voice Radio, a self-service solution for radio stations looking to quickly launch a custom Amazon Alexa skill. Voice Radio is built on XAPP’s Voice Media SaaS offering for operating interactive voice apps for media across voice assistant platforms such as Alexa, Google Assistant and Cortana.