Yesterday’s post discussed how a raft of news articles, Google search trends, and some market research all pointed to widespread disaffection with Apple Music. The service may be facing an even bigger challenge in establishing favorable mindshare among consumers. So what do people think about Apple Music? Or are they even thinking about it?
Taylor Swift made big news last year with a top selling album and her high profile separation from Spotify. She made news again in 2015 with an open letter prior to the launch of Apple Music. The events were considered a public relations coup at the time even though it was a bad business deal for the company. The question today is whether Apple Music can turn around another public relations issue.