xappmedia ceo pat higbie Archives

April 23, 2019

What Happens After Launching an Alexa Skill and Google Action

A lot of planning goes into designing and building Alexa skills and Google Actions. And, there may be detailed plans about the launch and how to drive initial consumer interest. However, we have seen few people give much thought to what happens next. At XAPP, we believe that Launch is Day One of your voice app lifecycle.

December 13, 2017

WIRED: The Future is Screenless

Amazon Alexa presents an enormous opportunity for brands to connect directly with consumers in their homes. But creating an engaging voice-first experience also has its challenges. Ricki Harris of WIRED discusses this topic in a new article featuring XAPPmedia CEO Pat Higbie and other voice industry leaders’ opinions on why brands should embrace a screenless future.

July 11, 2017

Digiday Features XAPPmedia’s Pat Higbie In Alexa Monetization Article

A recent post in Digiday discusses Amazon’s approach for monetizing Alexa and its implications for publishers. The article cites how both Amazon and publishers are trying to figure out to a monetization strategy for the new audio channel.

April 26, 2017

NAB Voice Interactive Radio Session with XAPP, Amazon and Federated Media Draws a Crowd

The Voice Interactive Radio presentation given by XAPPmedia, Amazon and Federated Media was one the most popular at NAB this week. Drawing a large crowd, the 45 minute session was primarily a Q&A between radio station executives, Jeff Gibb of Amazon, James Derby of Federated Media and XAPP’s Pat Higbie.

April 17, 2017

Inside Radio Q&A with XAPPmedia CEO Pat Higbie

Inside Radio recently interviewed CEO Pat Higbie to discuss the impact that voice integrations and smart speakers will have for broadcast radio. His assessment? It's all good news for radio broadcasters.

April 12, 2017

Digiday Article ‘Voice Picks Up Steam’ Features XAPPmedia CEO Pat Higbie

In a recent Digiday article, Max Willens discusses how voice will have a bigger impact on media in the next few years than other emerging technologies like artificial intelligence and virtual reality. Why? Because “voice works.”

April 6, 2017

NAB Podcast Interviews XAPP CEO Pat Higbie on the Future of Interactive Voice Radio

XAPPmedia CEO Pat Higbie was honored to be a guest on the National Association of Broadcasters (NAB) Podcast earlier this week. Higbie joined host Josh Miely to demo the new Amazon Alexa skill that XAPP developed for Federated Media’s B100 radio station in Indiana. Miely calls it a “game changing technological opportunity” for radio broadcasters.

January 30, 2017

Voicebot Features XAPPmedia’s 2017 Voice-first Predictions

Today, Voicebot published a collection of predictions from several voice-first industry leaders. Two of these leaders were from XAPPmedia, CEO Pat Higbie and CTO John Kelvie.