A lot of planning goes into designing and building Alexa skills and Google Actions. And, there may be detailed plans about the launch and how to drive initial consumer interest. However, we have seen few people give much thought to what happens next. At XAPP, we believe that Launch is Day One of your voice app lifecycle.
Amazon Alexa presents an enormous opportunity for brands to connect directly with consumers in their homes. But creating an engaging voice-first experience also has its challenges. Ricki Harris of WIRED discusses this topic in a new article featuring XAPPmedia CEO Pat Higbie and other voice industry leaders’ opinions on why brands should embrace a screenless future.
A recent post in Digiday discusses Amazon’s approach for monetizing Alexa and its implications for publishers. The article cites how both Amazon and publishers are trying to figure out to a monetization strategy for the new audio channel.
The Voice Interactive Radio presentation given by XAPPmedia, Amazon and Federated Media was one the most popular at NAB this week. Drawing a large crowd, the 45 minute session was primarily a Q&A between radio station executives, Jeff Gibb of Amazon, James Derby of Federated Media and XAPP’s Pat Higbie.
Inside Radio recently interviewed CEO Pat Higbie to discuss the impact that voice integrations and smart speakers will have for broadcast radio. His assessment? It's all good news for radio broadcasters.
In a recent Digiday article, Max Willens discusses how voice will have a bigger impact on media in the next few years than other emerging technologies like artificial intelligence and virtual reality. Why? Because “voice works.”
XAPPmedia CEO Pat Higbie was honored to be a guest on the National Association of Broadcasters (NAB) Podcast earlier this week. Higbie joined host Josh Miely to demo the new Amazon Alexa skill that XAPP developed for Federated Media’s B100 radio station in Indiana. Miely calls it a “game changing technological opportunity” for radio broadcasters.