The simultaneous release of Serial's second season on Pandora and iTunes gave consumers a choice between downloading or streaming. This choice has existed on a number of platforms previously, but most podcasters seem to default to iTunes even though its technology constrains long-term success. Today we published a white paper that explores why the download model that gave podcasts their initial success now hinders their growth.
Tomorrow, podcasters and media buyers will congregate in New York City for the Podcast Upfront Showcase 2015. Sponsored by the Interactive Advertising Bureau (IAB), this will be an opportunity for media buyers to gain exposure to a wide variety of podcasts. For podcasters it is an opportunity to gain broad exposure to agencies representing big brands with large advertising budgets.