On Thursday, we published the Internet Radio Ad Load Report for Q3 2015. A metric we have collected since our first ad load report is Time To First Ad (TTFA). TTFA identifies how much content is delivered to a listener before they receive the first ad.
The best word to describe the Internet radio and streaming advertising landscape in Q3 2015 is dynamic. As Q3 progressed almost all eyes were on Apple Music’s 11-15 million trial users and the “will they” or “won’t they” subscribe question. Advertisers seemed to be the one group not to care.