August 24, 2015

Is Apple Music Succeeding or Failing?

Dueling Apple Music numbers were released last week. One set tells a mildly unfavorable story for the much-hyped streaming service, the other doesn’t appear to be good or bad – more like okay.
July 13, 2015

Adotas Q&A with Pat Higbie on Apple Music & Internet Radio

Earlier this month, Adotas published a Q&A with XAPPmedia CEO and Co-founder Pat Higbie. The questions focus on Apple Music and its affect on both streaming music services and broadcast radio.
July 1, 2015

AdExchanger: XAPPmedia’s Pat Higbie & Pandora’s Tim Westergren on Apple Music

With the release of Apple Music and Beats 1 yesterday, there is still much speculation on Apple's revenue model. AdExchanger's Liz Rowley interviewed several leaders in the industry to get their take on the future of subscription-based vs. ad-supported streaming music services, including XAPPmedia's Pat Higbie.
June 30, 2015

Apple is Onboard with Ad-Supported Listening After All

Apple Music launched this morning with an ad-supported listening service. Yes, there is the subscription service as well. Apple execs never said there wouldn’t be ads. They just didn’t mention it, so the media assumed the company was walking away from the 21-month ad-supported iTunes Radio experiment. We now know this is not the case.
June 18, 2015

What Wasn’t Said at the Apple Music Debut

There has been a lot of coverage about the Apple Music presentation last week at the company’s Worldwide Developer Conference (WWDC). However, it’s tough to report on what wasn’t said. There were a number of obvious questions that weren’t answered by the Apple Music executives in the debut presentation. I assume that was intentional.