November 30, 2015
BizReport Interview with XAPPmedia Pat Higbie on Mobile in 2016

Looking to 2016: BizReport Interviews Pat Higbie on Mobile Trends

With 2015 coming to a close, BizReports interviewed XAPPmedia CEO Pat Higbie about what trends will drive mobile in 2016 and how brands can take advantage in the new year.
September 2, 2015

The Future of Mobile – an Interview with Dan Hodges of Consumers in Motion

Dan Hodges is CEO and founder of Consumers in Motion Group, an agency focused on mobile strategy. Earlier in his career, Dan served in senior executive roles at Verve Mobile, Nokia, Mediavest and the Associated Press.
July 22, 2015
The Millennial Generation

Turns Out, Millennials Are Listening. Are They Hearing Your Brand?

Why do Millennials matter? There is a lot of talk in the United States about Millennials and most of it seems to be some sort of complaint. However, there is more to this generation than a different work style, a need for affirmation, and disinterest in owning cars or subscribing to cable television. This generation is big, commands a lot of spending power and can be found constantly on their mobile devices, including listening to streaming music.
April 17, 2014

The XAPP Mobile Experience – See How it Works [VIDEO]

Smartphones have redefined the definition of "mobile." When listening to audio content, consumers want convenience. XAPP’s interactive audio platform enables consumers to use their voice when they want to take action on an advertisement. Watch the video below to see how XAPP Ads fit into the user experience.
April 10, 2014
Click to View Infographic

Listening Migrates to Mobile

The XAPPmedia research team pulled together market data from Arbitron, BIA/Kelsey, Digital Music News, Edison Research, eMarketer, Forrester, RAB, Triton Digital and Internet radio publishers to create an infographic that provides a comprehensive view of the shift to mobile in the radio internet market.