Many people know that XAPP has launched more than 1,000 voice apps for big brands and media organizations. However, you may not know that XAPP’s work on behalf of the world’s largest automaker, Mattress Firm, National Geographic, Luxottica and many others were all the result of a collaboration with leading marketing and advertising agencies.
XAPP has helped launch over 800 Amazon Alexa radio skills over the past 12 months. These launches range from big radio groups like Cumulus and Scripps to regional groups and single stations like Radio Dubuque and The Journey. On May 1st, XAPP will hold our first webinar discussing what we learned launching 800 radio stations on Alexa.
Amazon Alexa presents an enormous opportunity for brands to connect directly with consumers in their homes. But creating an engaging voice-first experience also has its challenges. Ricki Harris of WIRED discusses this topic in a new article featuring XAPPmedia CEO Pat Higbie and other voice industry leaders’ opinions on why brands should embrace a screenless future.
In a recent four-part series, Voicebot.ai asked a number of voice industry experts, including XAPPmedia’s Pat Higbie, for their advice on how to build better voice applications. Here is what he had to say.
Last week, Voicebot covered the launch of Federated Media’s B100 Amazon Alexa skill developed by XAPPmedia. The article discusses how the skill is different from others currently offered by radio stations because it is offers more than just a live simulcast or Flash Briefing.
Yesterday, Brad Hill of RAIN News wrote a glowing review of XAPPmedia’s B100 skill after trying it out for himself. The B100 skill was developed with Federated Media to provide a full interactive radio experience on Amazon’s Alexa as it offers three choices for listeners: live-streaming, on-demand listening and podcasts.
B100 is the first radio station to launch an Amazon Alexa Skill that includes live stream, on-demand and podcast content. It also uses Amazon’s AudioPlayer interface and the content Scan Feature developed by XAPPmedia to deliver an interactive voice experience for listeners.