April 28, 2015
Share of Online Time Spent, by Device and Content Category

IAB Digital Audio Buyers Guide Describes Media Channel on the Rise

The Interactive Advertising Bureau (IAB) just published “A Digital Audio Buyers Guide.” The guide is the result of the collaborative efforts of a number of industry leaders in digital audio. Pandora, Spotify, iHeartMedia, Triton Digital, CBS Interactive, Google, XAPPmedia and others participated in putting the guide together. The guide is a valuable tool for those in the industry tasked with buying digital media in a rapidly changing market.