pandora Archives | XAPPmedia

January 5, 2016

The Future is Now: Radio World Interviews Pat Higbie on Industry Changes in 2016

With a new year upon us, Radio World interviewed CEO Pat Higbie on the future of Internet radio in 2016. As the Internet radio audience continues to grow, so will the interest of national advertisers. With a large amount of consumer attention and advertising revenue at stake, Higbie predicts competition will be fierce for both.

October 1, 2015

iHeartMedia, Triton Digital and Slacker Radio Represented at the XAPPmedia AWXII Panel

Audio Had a Big Year at Advertising Week AWXII

If you attended Advertising Week this year you couldn’t avoid sessions devoted to millennials, mobile and … audio. Yes, it’s true. Audio is back and hip enough to get attention at the advertising industry’s largest gathering.

July 27, 2015

Pandora Net Ad Revenues Worldwide, 2013-2017

eMarketer Forecasts $1 Billion Mobile Ad Revenue for Pandora

Pandora announced earnings last week that included some impressive growth numbers. For the trailing twelve months, Pandora generated more than $1 billion in total revenue. Before the earnings report, eMarketer published an article that includes a new forecast for Pandora mobile advertising revenue.

July 8, 2015

Nielsen Data - Online Music Reaches Critical Mass in 2014

Nielsen Data Confirm Listener Time Shift to Ad-Supported Online Audio

RAIN News reported last week on an EDMbiz presentation by Nielsen Vice President Tatiana Simonian showing further confirmation of the listener migration to online listening. It also confirmed that ad-supported listening is the dominant choice of consumers.

July 1, 2015

AdExchanger: XAPPmedia’s Pat Higbie & Pandora’s Tim Westergren on Apple Music

With the release of Apple Music and Beats 1 yesterday, there is still much speculation on Apple's revenue model. AdExchanger's Liz Rowley interviewed several leaders in the industry to get their take on the future of subscription-based vs. ad-supported streaming music services, including XAPPmedia's Pat Higbie.

June 30, 2015

Apple is Onboard with Ad-Supported Listening After All

Apple Music launched this morning with an ad-supported listening service. Yes, there is the subscription service as well. Apple execs never said there wouldn’t be ads. They just didn’t mention it, so the media assumed the company was walking away from the 21-month ad-supported iTunes Radio experiment. We now know this is not the case.

June 24, 2015

Google Play Music Introduces Ads – no surprise there

Yesterday, Google Play Music quietly announced an ad-supported, free listening tier. This complements the $9.99 monthly subscription service offered since 2013. Most of the media chatter […]

June 18, 2015

What Wasn’t Said at the Apple Music Debut

There has been a lot of coverage about the Apple Music presentation last week at the company’s Worldwide Developer Conference (WWDC). However, it’s tough to report on what wasn’t said. There were a number of obvious questions that weren’t answered by the Apple Music executives in the debut presentation. I assume that was intentional.