internet radio ad load report q4 2015 Archives

March 8, 2016

GEICO & The Home Depot Lead Internet Radio Advertising in 2015

Last week, XAPPmedia released the 2015 Internet Radio Ad Load Report and there is an entire section on the advertisers themselves. In 2015, the XAPPmedia sample identified 406 distinct advertisers across five leading Internet radio apps. This reflects growth of more than 5x over what we identified in Q4 2014. Leading the pack of these 400-plus advertisers in spot load for 2015 were The Home Depot and GEICO.

March 2, 2016

XAPPmedia Q4 2015 Internet Radio Ad Load Report - Ad Load by Publisher by Month

Download Internet Radio Ad Load Report Q4 2015: Advertisers Grow 5x in 2015, Ad Load Up 5.7%

XAPPmedia today published the Internet Radio Ad Load Report Q4 2015. Total advertisers identified through 2015 rose to 406, a 5.4x increase over 2014. Average ad load across the five tracked audio publishers rose 5.7% to 2 minutes 29 seconds (2:29). While ad load seems to oscillate around the 2.5-minute mark each quarter, the total advertiser count continually rises.