April 7, 2016

Watch Now – jacapps Webinar on Value of XAPP Ads for Broadcast Radio

Data show that half of U.S. consumers listen to Internet radio weekly and 177 million monthly. Most of this listening is on mobile and mobile advertising budgets will exceed television spending by 2020. These two trends are converging to present a new opportunity for radio broadcasters to grow revenue and audience.
April 5, 2016
jacapps Blog features XAPPmedia Revenue Model for Broadcasters

jacapps Hosts Webinar on XAPP for Broadcasters

Data show many people are streaming audio on smartphones, including broadcast radio. Data also show that these listeners prefer ad-supported streaming. So XAPPmedia and jacapps joined forces to create JAX – an opportunity for broadcasters to establish a new revenue stream and capture more daily listening.
March 5, 2015
Infinite Dial Online Radio Chart

Internet Radio Continues Mobile Migration

Edison Research published its annual Infinite Dial report yesterday and many of the trends we have seen in the past have continued in the 2015 edition. One that correlates closely with other data we have reviewed here previously is the listener migration to mobile.
January 29, 2015
JAX Drives Mobile Revenue

Helping Broadcast Radio Drive Mobile Revenue

Yesterday, XAPP announced JAX, a new service to help broadcast radio drive more mobile revenue. JAX = jaccapps + audio + XAPP Ads. jacapps’ large network of over 300 radio broadcasters were looking for something new that would attract advertiser interest and drive mobile revenue, which XAPP can deliver.
October 13, 2014

People Don’t Watch Radio

XAPPmedia’s Interactive Audio Ads are based on an observable fact: people don’t watch radio; they listen to it. Of course there is YouTube and video coupled with audio content can be a great creative tool. However, that’s not radio. Radio is that experience where your ears are focused and your eyes are free to do something else.
September 23, 2014
iPhone 6 and 6 Plus

XAPP Agrees – Mobile is the New Black

I was at the RAIN conference in Indianapolis catching up with a mix of Broadcast and Internet Radio executives. There was a lot of great content shared. The Internet Radio industry is definitely a numbers-driven market and there was plenty of data to chew on. With that said, sometimes data cannot capture the mood of an industry in transition, as well as a good metaphor. Paul Jacobs had just that metaphor for his panel entitled, “Mobile is the New Black.”
August 7, 2014
What's the number again?

“What the Heck’s the Number?”

There’s a XAPP Ad for That! Recent studies on consumer trends highlight the need for a shift in radio tactics. The results correlate well with other market trends that relate to music consumption patterns. Consumers listen to Internet radio on their mobile devices, but don’t typically think about terrestrial radio as an option outside of the car.