June 13, 2016

Adotas & XAPPmedia: Ad Blocking From A Streaming Audio POV

An Adotas Q&A with XAPPmedia CMO Bret Kinsella explores how audio streaming can dodge the dangers of ad blocking.
June 6, 2016
BizReport XAPPmedia Interview on Ad Blocking

BizReport & XAPPmedia: How Radio Blocks Ad Blocking

Kristina Knight of BizReport recently interviewed XAPPmedia CMO Bret Kinsella on ad blocking's minimal effect on radio.
January 27, 2016
South Park Ad Blocking Episode

Streaming Audio Has an Advantage in an Ad-Blocker World

The number one digital advertising topic of 2016 is shaping up to be ad-blocking. It should be noted that most music streaming services rely primarily on audio ads which avoid the viewability problem of ad-blocking altogether. So if the audio is streamed, impressions are delivered. As a result, audio ads are less likely to be victims of ad-blocking technology.