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Adotas & XAPPmedia: Ad Blocking From A Streaming Audio POV

An Adotas Q&A with XAPPmedia CMO Bret Kinsella explores how audio streaming can dodge the dangers of ad blocking.

He answers the following questions:

  • Why do you believe that ad blocking is getting so much attention right now?
  • Why does streaming audio have an advantage in an ad-blocker world?
  • Why does audio not have the viewability problem of display?
  • While streaming audio providers are at risk for users blocking their ads on desktops and undercutting their business model, why is the threat greater for display advertising?
  • How can digital ad blocking benefit radio?

To read the full article, click here or on the image below.


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BizReport & XAPPmedia: How Radio Blocks Ad Blocking
Streaming Audio Has an Advantage in an Ad-Blocker World
ClickZ Article on Ad Viewability with XAPP CMO Bret Kinsella

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