Kristina Knight of BizReport recently interviewed XAPPmedia CMO Bret Kinsella on ad blocking’s minimal effect on radio.
She writes, “Radio is one of the big three traditional mediums for both content and advertisements, but many advertisers continue to overlook radio as a viable ad option. Some cite dwindling listenership or channel-hopping junkies, but one expert believes that, in an ad-blocking world, radio could be advertisers’ answer.”
Kinsella then answers the following questions:
- How does radio benefit from digital ad blocking?
- What are the advantages of streaming audio in an ad-blocker world?
- Does audio have the viewability problem of display?
To read the full article, click here or on the image below.
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