Apple announced Friday that it would be shuttering the ad-supported listening service within Apple Music. Is this a matter of Apple learning what business works best for music or a foreshadowing of what Apple Music subscribers will face if that service doesn’t meet expectations?
Adotas reached out to XAPPmedia after the publication of the Apple Music Ad Load Report last month. The following article from Adotas is an interview with XAPPmedia CEO Pat Higbie and focuses on the findings from the report.
XAPPmedia today published the first Internet radio ad load report that includes data on Apple Music. Surprise! Apple Music continues to provide an ad-supported listening option. […]
