Yesterday’s MediaPost article discussed the listening habits of car commuters citing data from XAPPmedia’s Internet Radio Ad Load Report and Edison Research. The article specifically compares the channel switching behavior of AM/FM radio listeners to Internet radio listeners during a commercial break.
Larry Rosin of Edison Research presented new data about broadcast radio and other audio listeners in Nashville last week at the Country Music Seminar. The conclusions include recommended strategies and line up around a core set of differentiators that offer broadcasters a competitive edge in an increasingly crowded audio landscape.
The simultaneous release of Serial's second season on Pandora and iTunes gave consumers a choice between downloading or streaming. This choice has existed on a number of platforms previously, but most podcasters seem to default to iTunes even though its technology constrains long-term success. Today we published a white paper that explores why the download model that gave podcasts their initial success now hinders their growth.
Over the past couple of months, Inside Radio has published a number of articles related to digital channels and bringing broadcast radio to the Internet. Radio broadcasters have both experience and assets to leverage when competing for digital audio advertising spend.
Dan Hodges is CEO and founder of Consumers in Motion Group, an agency focused on mobile strategy. Earlier in his career, Dan served in senior executive roles at Verve Mobile, Nokia, Mediavest and the Associated Press.
Today XAPPmedia released the Internet radio Ad Load Report for Q1 2015. This is the second edition in a continuing series. The Q1 analysis includes the addition of a fifth Internet radio publisher and more extensive consideration of advertiser concentration among the publishers.
WIRED Magazine recently covered XAPPmedia and interviewed CEO Pat Higbie about the interactive audio features that XAPP offers. Writer Julia Greenberg discusses the XAPP ads that NPR uses on the NPR One and NPR News mobile apps and the technology that other companies are working on to improve the digital advertising experience.
Data from numerous sources is delivering the same verdict: Internet radio and streaming services are mobile channels. While some listening still occurs on desktop, Internet-based audio consumption has migrated overwhelmingly to mobile devices. We all probably suspected this and the data increasingly supports this conclusion.
Is digital advertising a direct response or brand medium? Many people have long assumed the correct answer was direct response. Yet, Media Post reported in December that, “The CMO Council’s latest take on where digital dollars are going shows big increases in digital branding versus direct marketing…marketers are running 33% more digital ad campaigns than direct response.”