Yesterday’s MediaPost article discussed the listening habits of car commuters citing data from XAPPmedia’s Internet Radio Ad Load Report and Edison Research. The article specifically compares the channel switching behavior of AM/FM radio listeners to Internet radio listeners during a commercial break. To read more, click here or the image below.
Ear Wars Offers Insight For Radio Broadcasters
Adotas Q&A with Pat Higbie on Digital Marketing for Radio Industry
MediaPost Interviews Pat Higbie on Internet Audio
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