May 22, 2017

3 Questions Can Give Your Brand a Voice – Guest Post by Steve Keller

Consumers are flocking to voice assistants such as Amazon Alexa and Google Home but few brands are ready to provide consumers with an on-brand audio expression. The implication is clear: brands need a strategic approach to their use of audio. This goes deeper than simply using sound as a touch point. It requires the intentional use of sound, designed to align brand intent with consumer perception.