October 7, 2014
Content Discovery

Content Discovery – Making the Most of Your Audio Assets

We have received a lot of interest in our latest product, XAPP Content Discovery. Our first product, Interactive Audio Ads addressed the challenge of mobile audio monetization straight on. Interactive Audio Content Discoveries leverage the platform even further. Instead of advertisers generating engagement for their offers, publishers can use the platform to promote their audio content libraries.
October 6, 2014
Mobile Marketer on XAPPmedia Content Promos

Mobile Marketer on XAPPmedia: “The XAPP technology has boosted engagement with both NPR’s sponsorship units and promos.”

From Mobile Marketer, October 2014: "NPR listeners can now use voice commands with a mobile application to seamlessly interact with in-program promotions and other media within the network’s system, increasing engagement with the public radio network’s brand."
October 2, 2014

XAPPmedia Launches Interactive Audio Content Promos for Internet Radio Publishers & Advertisers

Today, XAPPmedia announced Interactive Audio Content Promos, a proprietary voice interaction solution that allows consumers to access content by speaking while using audio apps. The microphone on mobile devices is used to allow the 100 million American consumers listening to audio through mobile apps to access content hands-free and eyes-free.