July 11, 2017

Digiday Features XAPPmedia’s Pat Higbie In Alexa Monetization Article

A recent post in Digiday discusses Amazon’s approach for monetizing Alexa and its implications for publishers. The article cites how both Amazon and publishers are trying to figure out to a monetization strategy for the new audio channel.
May 11, 2017

XAPP Introduces Amazon Echo Ad Monetization for Radio

XAPPmedia pioneered voice interactive ad monetization for radio on mobile and is now working with VoiceLabs to bring that same value to radio stations with Alexa skills. Radio stations can offer their listeners an ad-free experience or they can take advantage of XAPP Ads on Alexa and develop a new source of revenue.