March 1, 2016
XAPPmedia featured in Mobile Marketer for Slacker Radio Partnership

Mobile Marketer Highlights XAPP in Trend Toward Voice-Driven Engagement

XAPP was highlighted in Mobile Marketer for our work with Slacker using voice-driven engagement for music discovery. XAPPmedia CEO and co-founder Pat Higbie was quoted extensively in the article.
March 9, 2015
Mobile Marketer Magazine Features XAPPmedia

Mobile Marketer: “[Internet radio] advertisers mistakenly focus on graphics and touch engagement”

Last week, Mobile Marketer published an article about the current state of Internet radio advertising. Michael Barris calls out advertisers and marketers for missing some of the key dynamics involved in the audio experience. He applauds innovators such as NPR for use of tactics that are more conducive to the consumer experience, such as XAPPmedia technology.
December 10, 2014

Mobile Marketer: “Audio is emerging as the mobile ad unit of choice.”

As the year comes to a close, marketers are starting to plan their advertising strategies for 2015. A Mobile Marketing article addressed this task directly and suggests that audio ads on Internet Radio will be an increasingly powerful tool. In particular, the article highlights sponsored content as a popular and effective audio ad format. Some other strategies suggested by Mobile Marketer include...
October 6, 2014
Mobile Marketer on XAPPmedia Content Promos

Mobile Marketer on XAPPmedia: “The XAPP technology has boosted engagement with both NPR’s sponsorship units and promos.”

From Mobile Marketer, October 2014: "NPR listeners can now use voice commands with a mobile application to seamlessly interact with in-program promotions and other media within the network’s system, increasing engagement with the public radio network’s brand."