The XAPP blog yesterday explained the power of voice-driven interactivity and the prompted response format. Today, XAPP was highlighted in Mobile Marketer for our work with Slacker using voice-driven engagement for music discovery.
XAPP CEO and co-founder Pat Higbie was quoted extensively in the article including this exchange:
“Brands and audio publishers have always thought about radio as a one-way communication channel,” Mr. Higbie said. “That is changing. Tools like interactive audio enable two-way communication that delivers instant consumer engagement and feedback,” he said. “There is an immediacy of conversion and measurability that has piqued the interest of advertisers and publishers alike.”
Slacker Radio Adopts XAPP Interactive Audio To Connect Mobile Listeners To Content
Prompted Response is a Different Kind of Voice Interaction
Mobile Marketer: “[Internet radio] advertisers mistakenly focus on graphics and touch engagement”
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