October 15, 2014

Audio in the Car – Streaming, Voice and Interaction

Streaming radio over the Internet is bringing change. While radio has traditionally been a one-way communication channel, Internet connectivity provides the opportunity for advertisers and audio publishers to connect with listeners in real-time, two-way interactions. XAPPmedia has created the first method to generate listener interactivity that is simple enough to meet the special requirements of connected drivers.
May 1, 2014

Closing the Loop: why advertisers have been slow to shift from terrestrial radio to Internet audio

Given the numbers, it is not surprising that Internet audio advertising is now a billion-dollar market. But ad revenue growth has not kept pace with audience migration. Why not?
March 31, 2014

Connecting Consumers with Brands through Interactive Audio Advertising

What if you could interact with an offer simply by speaking? This would create more convenience for consumers and introduce an entirely new way to connect them instantly with advertised offers.