October 1, 2015
iHeartMedia, Triton Digital and Slacker Radio Represented at the XAPPmedia AWXII Panel

Audio Had a Big Year at Advertising Week AWXII

If you attended Advertising Week this year you couldn’t avoid sessions devoted to millennials, mobile and … audio. Yes, it’s true. Audio is back and hip enough to get attention at the advertising industry’s largest gathering.
August 31, 2015

DC Inno: “How [XAPPmedia] Plans to Dominate Online Radio Ads”

Eric Schwartz of DC Inno interviewed XAPPmedia CEO Pat Higbie after the recent announcement of the XAPP nomination for the IAB Mixx Awards.
August 18, 2015

Video Case Study – IAB MIXX Awards for NPR and Mack Avenue Records

Watch the video for the NPR One ad created by XAPPmedia for Mack Avenue Records artist Cecile McLorin Salvant that was named a finalist for the IAB MIXX Awards 2015 in the Digital Audio category.
August 11, 2015

IAB Names XAPP Ad to Short List of Top Digital Audio Marketing of 2015

IAB yesterday named the XAPP Ad for Mack Avenue Records artist Cecile McLorin Salvant as one of five finalists for the Mixx Awards honoring the top digital audio marketing work of 2015. The artist promotion ran on the NPR One mobile app and has been recognized for its innovative use of interactive audio technology to bring listeners closer to Salvant’s unique vocal style.
April 28, 2015
Share of Online Time Spent, by Device and Content Category

IAB Digital Audio Buyers Guide Describes Media Channel on the Rise

The Interactive Advertising Bureau (IAB) just published “A Digital Audio Buyers Guide.” The guide is the result of the collaborative efforts of a number of industry leaders in digital audio. Pandora, Spotify, iHeartMedia, Triton Digital, CBS Interactive, Google, XAPPmedia and others participated in putting the guide together. The guide is a valuable tool for those in the industry tasked with buying digital media in a rapidly changing market.