June 1, 2016
Spotify Revenue Breakdown

What Spotify’s Financials Tell Us About Streaming Audio Economics – Part 2

Yesterday, we explored the numbers behind Spotify’s tremendous growth in subscription and advertising revenue counterbalanced by its shrinking gross margins. Today, we will discuss where all of that money is going.
May 31, 2016
Spotify Gross Margin Per User

What Spotify’s Financials Tell Us About Streaming Audio Economics – Part 1

Spotify recently released data showing that it had surpassed $2 billion in revenue with an 8.7% net loss. However, these were far from the most interesting data points that became public. The near doubling of advertising revenue, the fall in effective monthly revenue per user and the contracting margins are noteworthy.
May 3, 2016
Mobile Ad Spend Exceeds Desktop

Mobile Advertising Growth Will Boost Internet Radio Revenue

Internet radio audience has grown quickly. The industry commands somewhere between 600 – 900 million monthly listeners globally depending on which analysis you choose to cite. In the U.S., 57% of the population listens monthly and 50% weekly. The growth will allow Internet radio and streaming music services to capture an increasing share of the $42 billion in mobile advertising forecasted for 2016.
April 4, 2016
xappmedia-adotas-article-three-reasons-audio-ignites-advertising

Adotas Article by XAPP: Audio Advertising Ignites Campaign Performance

In a contributed Adotas article, XAPPmedia’s Bret Kinsella reviews the data confirming why audio advertising is a lucrative opportunity for marketers. Rapidly growing audiences for internet radio, music streaming, podcasts and radio simulcasts are delivering monetization for broadcasters and unmatched mobile conversion rates for advertisers.
February 17, 2016
pat-higbie-media-post-broadcast-ad-revenue

Pat Higbie’s MediaPost Column: Digital Mobile is Key for Broadcasters

In a MediaPost column published today, XAPPmedia CEO Pat Higbie comments on the projected broadcast radio advertising spend for 2016. The forecast? Flat. Even in anticipation of lucrative election ad spend.
January 27, 2016
South Park Ad Blocking Episode

Streaming Audio Has an Advantage in an Ad-Blocker World

The number one digital advertising topic of 2016 is shaping up to be ad-blocking. It should be noted that most music streaming services rely primarily on audio ads which avoid the viewability problem of ad-blocking altogether. So if the audio is streamed, impressions are delivered. As a result, audio ads are less likely to be victims of ad-blocking technology.
January 21, 2016
Podcasts: Getting Beyond Niche - XAPPmedia 2016

6 Podcast Strategies to Grow Audience and Revenue – White Paper

The simultaneous release of Serial's second season on Pandora and iTunes gave consumers a choice between downloading or streaming. This choice has existed on a number of platforms previously, but most podcasters seem to default to iTunes even though its technology constrains long-term success. Today we published a white paper that explores why the download model that gave podcasts their initial success now hinders their growth.
December 22, 2015

Top 5 XAPPmedia Blog Posts of 2015

One word can be used to sum up Internet radio in 2015. Growth. Higher numbers for listenership and advertising drove competition between labels and publishers. And, if you look at the top XAPP blog posts of 2015, you’ll notice it all comes down to money.
December 15, 2015
4 Quarters of Internet Radio Advertisers by Industry

Media, Entertainment and Gaming Group Had Top Number of Internet Radio Advertisers in Q3

The Internet Radio Ad Load Report for Q3 2015 showed a small growth in advertisers, but a reduction in the frequency of the top advertisers. The spots are getting spread around among more advertisers. In Q3, Retail and the combined Media, Entertainment & Gaming (MEG) group were again the top two industries represented in Internet radio ads.