Last week, we talked about how XAPP Ads were developed to ensure consumer scalability. That boiled down to making the user experience so simple that consumers could successfully interact with an ad the first time. From an advertiser standpoint, we wanted to deliver a similar outcome. Radio ads today are simple and inexpensive to make. XAPP Ads are too. There is no new programming platform for agencies to learn, XAPP Ads are created just like traditional radio ads.
Veteran media strategist Mark Ramsey is well known in the audio world. He has worked with companies ranging from Apple and Pandora to Clear Channel and CBS. Mark recently connected with XAPP CEO Pat Higbie over Skype to conduct a 15-minute video interview.
From Business Insider, June 2014: "[XAPPmedia's] product allows listeners to talk back to radio ads when they come up on ... mobile apps. It uses an iPhone or Android device's microphone to let users actively participate in the ads, rather than passively listen — or tune them out."
Some people think we are entering a post-telephone world. While there may be a lot of activity online, the phone call still reigns supreme for many marketers. Why do advertisers want phone calls? Phone calls are leads that deliver the highest conversion rates. It’s simple math.
Smartphones have redefined the definition of "mobile." When listening to audio content, consumers want convenience. XAPP’s interactive audio platform enables consumers to use their voice when they want to take action on an advertisement. Watch the video below to see how XAPP Ads fit into the user experience.
“People just get it,” was my introduction to XAPP Ads by CTO and Co-Founder John Kelvie. He added, “and they immediately see the potential.” My first conversation with an audio publisher confirmed this. After a one-sentence explanation he said without hesitation, “That’s fantastic. When can I start using it?”