Mobile Advertising Archives | Page 2 of 3

November 30, 2015

BizReport Interview with XAPPmedia Pat Higbie on Mobile in 2016

Looking to 2016: BizReport Interviews Pat Higbie on Mobile Trends

With 2015 coming to a close, BizReports interviewed XAPPmedia CEO Pat Higbie about what trends will drive mobile in 2016 and how brands can take advantage in the new year.

September 2, 2015

The Future of Mobile – an Interview with Dan Hodges of Consumers in Motion

Dan Hodges is CEO and founder of Consumers in Motion Group, an agency focused on mobile strategy. Earlier in his career, Dan served in senior executive roles at Verve Mobile, Nokia, Mediavest and the Associated Press.

July 27, 2015

Pandora Net Ad Revenues Worldwide, 2013-2017

eMarketer Forecasts $1 Billion Mobile Ad Revenue for Pandora

Pandora announced earnings last week that included some impressive growth numbers. For the trailing twelve months, Pandora generated more than $1 billion in total revenue. Before the earnings report, eMarketer published an article that includes a new forecast for Pandora mobile advertising revenue.

May 8, 2015

WIRED on XAPP: “Forget the Click! New Interactive Ads Want to Talk With You”

WIRED Magazine recently covered XAPPmedia and interviewed CEO Pat Higbie about the interactive audio features that XAPP offers. Writer Julia Greenberg discusses the XAPP ads that NPR uses on the NPR One and NPR News mobile apps and the technology that other companies are working on to improve the digital advertising experience.

February 4, 2015

Internet Radio is Officially a Mobile Medium

Data from numerous sources is delivering the same verdict: Internet radio and streaming services are mobile channels. While some listening still occurs on desktop, Internet-based audio consumption has migrated overwhelmingly to mobile devices. We all probably suspected this and the data increasingly supports this conclusion.

January 5, 2015

AdExchanger Names XAPPmedia as Innovative Ad Tech Company

A recent AdExchanger article emphasizes the uselessness of the banner ad format, calls for advertisers to change their mentality around digital advertising and lists 10 innovative ad tech companies, including XAPPmedia.

December 10, 2014

Mobile Marketer: “Audio is emerging as the mobile ad unit of choice.”

As the year comes to a close, marketers are starting to plan their advertising strategies for 2015. A Mobile Marketing article addressed this task directly and suggests that audio ads on Internet Radio will be an increasingly powerful tool. In particular, the article highlights sponsored content as a popular and effective audio ad format. Some other strategies suggested by Mobile Marketer include...

September 10, 2014

Internet Radio Advertising Hits an Inflection Point

Two weeks ago a press release announcing the results of a STRATA Survey buried the lead. While its headline indicated a 45% jump in Ad Agency interest in digital video, the interest in “streaming/online radio saw a 53% increase.” There is no doubt that interest in video advertising is growing, but we can also see that Internet Radio is emerging from the novelty stage. It is becoming an important tool for reaching consumers.

September 4, 2014

Unpacking the Data on Mobile Ad Effectiveness

Sometimes it seems like the world of big data is really the world of abundant small and conflicting data sets. The proliferation of data sources has benefits, but it also increases confusion due to the multitude of conflicting data points and analysis. This problem is often compounded when people who don’t understand the data rush to publish their “insights” on it. The errors are simple, but they lead to wrong conclusions. Mobile advertising appears to be a clear victim in this trend.