June 22, 2017

9 Alexa Skill Best Practices for Brands – Report

Today, we published a report that outlines 9 Alexa Skill Best Practices that we believe every brand should consider when planning their next voice app.
December 8, 2016

Rise Bar Partners with XAPPMedia to Bring Nutrition and Inspiration to Amazon Alexa

Irvine, California – December 8, 2016 – Rise Bar launches “Rise Above,” an Amazon Alexa skill that provides healthy lifestyle tips to eat simply and rise above in sport, business and life.
September 15, 2016

Alexa Skills Provide Presence, but Add a Voice Persona™ to Deliver a Distinctive Voice Experience

Brands should build Alexa skills to establish a presence on the voice web, but that is just the first step. Marketers need to add voice personas to their skills to truly deliver an on-brand voice experience. Examples included.