“The key word, at least for radio, is potential,” states an article published today on Inside Radio about the opportunities the Amazon Echo, and other smart speakers can provide to radio broadcasters. In the article, Inside Radio highlights how a growing number of stations are creating custom Alexa skills to bring radio back into the home.
Podcasting is an audio media. Amazon Alexa and its Echo devices use voice for interaction, but are designed to consume audio media. By our count, there are fewer than 10 podcasters on Alexa as of September 2016 and half of those are either AOL or NPR affiliated properties.