July 8, 2014
XAPP Ads are easy to use.

Making XAPP Ads Easy for Consumers to Use – Scalability Part 1

It is exciting to bring new advertising technology to the audio content marketplace, but it is also a complex undertaking. We learned quickly that success required us to bring value to consumers, advertisers and publishers alike. To achieve success, we knew we would also need to make the solution scalable for all three groups.