You may have been following the news from CES this week. If you have, then you know that Toyota and Lexus are adding Alexa access in 2018. The number one manufacturer of car infotainment systems, Panasonic, is also adding Alexa access. Garmin is doing the same thing. Both companies will introduce Alexa to a lot of car models.
Are consumers able to find your brand by voice? Gartner is predicting that nearly one-third of web browsing will be conducted without a screen by 2020. Don’t mistake this for other data points that focus on voice consuming a larger proportion of search on mobile. This statistic means that web browsing information traditionally conveyed through images and text will need to be delivered by voice.
Radio has faced a long slow decline in time spent listening (TSL) statistics even as the industry has maintained impressive consumer reach. However, the rise of smart speakers like Amazon Echo and voice assistants such as Alexa are creating a new opportunity for radio to start regaining TSL once again.
Yesterday’s MediaPost article discussed the listening habits of car commuters citing data from XAPPmedia’s Internet Radio Ad Load Report and Edison Research. The article specifically compares the channel switching behavior of AM/FM radio listeners to Internet radio listeners during a commercial break.
IFPI just released its annual Global Music Report and it always creates a lot of news, but little of it goes beyond the narrative forwarded by the report. However, as with all of these releases by recording industry associations it is often worthwhile to go behind the numbers to see what is really going on and the motives behind the narrative.
A recent Digital Music News headline claimed, “There Are Nearly 90 Million People Paying for Streaming Music.” Its numbers add up to 87.5 million if you buy into two assumptions. First, that Apple Music will shortly grow from 11 to 15 million subscribers. Second, you must buy into the conclusion that Satellite subscribers are streaming subscribers.
Triton Digital’s monthly Webcast Metrics Top 20 Ranker aggregates actual listening data reported by audio publishers. December's report shows a 13.3% rise in average active Internet radio listening sessions in 2015. So what does this mean for advertisers?
The Infinite Dial report from Edison Research and Triton Digital found that monthly Internet radio listeners passed the 50% threshold of the 12-and-older U.S. population for the first time in 2015. Just one year later, the 2016 edition reveals that weekly Internet radio listenership is also at 50%. That means 88% of people who listen to Internet radio have made it a weekly habit.