August 31, 2015

DC Inno: “How [XAPPmedia] Plans to Dominate Online Radio Ads”

Eric Schwartz of DC Inno interviewed XAPPmedia CEO Pat Higbie after the recent announcement of the XAPP nomination for the IAB Mixx Awards.
August 18, 2015

Video Case Study – IAB MIXX Awards for NPR and Mack Avenue Records

Watch the video for the NPR One ad created by XAPPmedia for Mack Avenue Records artist Cecile McLorin Salvant that was named a finalist for the IAB MIXX Awards 2015 in the Digital Audio category.
August 11, 2015

IAB Names XAPP Ad to Short List of Top Digital Audio Marketing of 2015

IAB yesterday named the XAPP Ad for Mack Avenue Records artist Cecile McLorin Salvant as one of five finalists for the Mixx Awards honoring the top digital audio marketing work of 2015. The artist promotion ran on the NPR One mobile app and has been recognized for its innovative use of interactive audio technology to bring listeners closer to Salvant’s unique vocal style.