Eric Schwartz of DC Inno interviewed XAPPmedia CEO Pat Higbie after the recent announcement of the XAPP nomination for the IAB Mixx Awards.
Schwartz writes, “Digital radio has exploded this summer with the debut of new audio streaming platforms. Apple and Google are leading that pack, but smaller competitors and updates to Pandora and Spotify are making the whole industry buzz. That’s music to the ears of D.C.-based interactive audio advertising developer XAPPmedia. One of the company’s ads has even been nominated for the prestigious Interactive Advertising Bureau Mixx Award.”
To Read the Full Article, click here or on the image below: “How This DC Startup Plans to Dominate Online Radio Ads”
Related Posts
Video Case Study – IAB MIXX Awards for NPR and Mack Avenue Records
IAB Names XAPP Ad to Short List of Top Digital Audio Marketing of 2015
Why Audio is the Quintessential Mobile Media