July 6, 2016
Washington Business Journal Features XAPPmedia

Washington Business Journal Names XAPPmedia Startup of the Week

Washington Business Journal recently named XAPP “Startup of the Week” in its TechFlash section. Staff Reporter Andy Medici interviewed XAPPmedia CEO Pat Higbie about the company and its plans for the future.
May 17, 2016
XAPP Product Overview Video

Video – XAPP Product Overview

XAPPmedia interactive audio gives consumers a voice by enabling streaming listeners to respond to offers by simply speaking. XAPP has served millions of ads and promotions […]
January 21, 2016
Podcasts: Getting Beyond Niche - XAPPmedia 2016

6 Podcast Strategies to Grow Audience and Revenue – White Paper

The simultaneous release of Serial's second season on Pandora and iTunes gave consumers a choice between downloading or streaming. This choice has existed on a number of platforms previously, but most podcasters seem to default to iTunes even though its technology constrains long-term success. Today we published a white paper that explores why the download model that gave podcasts their initial success now hinders their growth.
October 21, 2015

Video: XAPPmedia’s Pat Higbie Talks About Interactive Audio at Hivio

Earlier this year, XAPP CEO Pat Higbie was invited to speak at Hivio 2015: the audio future festival, in Los Angeles. Some highlights of the talk are included in the video excerpt below.
August 31, 2015

DC Inno: “How [XAPPmedia] Plans to Dominate Online Radio Ads”

Eric Schwartz of DC Inno interviewed XAPPmedia CEO Pat Higbie after the recent announcement of the XAPP nomination for the IAB Mixx Awards.
August 26, 2015
Audio Has Been Mobile Through the Years

Why Audio is the Quintessential Mobile Media

Mobile devices have changed how and when consumers interact with digital media. The rapid proliferation of smartphones in particular has both created new consumption habits for digital media and diverted consumer attention away from traditional media. But there are really two definitions of mobile media.
May 28, 2015
Facebook Overindexing and Internet Radio Underindexing

Audio Apps Need Better Content Interaction to Close the Advertising Gap

Consumers interact on mobile with a frequency and intensity that is simply absent in a desktop environment. You must produce a mobile user experience that considers both consumption and interaction to have a truly exceptional digital media product today.
May 14, 2015

XAPPmedia Raises $3.8 Million to Expand Interactive Audio Services for Internet Radio Publishers

XAPPmedia, provider of the first interactive audio content and advertising service, today announced it has received an additional $3.8 million in funding, bringing the total amount invested in the company to $6.8 million. The private investors who participated in the seed round also led the A1 funding round.
April 14, 2015
Locked Screen While Listening to NPR One

Creating a Great Content Interaction Experience on Mobile

Recently, I made a presentation at the Internet radio industry’s premier event, RAIN Summit. My message was simple. A great mobile user experience requires two components: a great content consumption experience and a great content interaction experience.