XAPPmedia interactive audio gives consumers a voice by enabling streaming listeners to respond to offers by simply speaking. XAPP has served millions of ads and promotions to mobile users and the data confirms what we all know intuitively – people don’t watch radio, they listen to it. Data show 87% of ads are delivered while the mobile device is in background and the screen is off. Expecting the listener to unlock their device to touch a banner or click an ad isn’t conducive to the user experience. Advertisers want to present something to the consumer that motivates them to act. XAPP was built to solve this problem. Watch the video below to see our product overview.
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