Last week, we talked about how XAPP Ads were developed to ensure consumer scalability. That boiled down to making the user experience so simple that consumers could successfully interact with an ad the first time. From an advertiser standpoint, we wanted to deliver a similar outcome. Radio ads today are simple and inexpensive to make. XAPP Ads are too. There is no new programming platform for agencies to learn, XAPP Ads are created just like traditional radio ads.