January 27, 2016
South Park Ad Blocking Episode

Streaming Audio Has an Advantage in an Ad-Blocker World

The number one digital advertising topic of 2016 is shaping up to be ad-blocking. It should be noted that most music streaming services rely primarily on audio ads which avoid the viewability problem of ad-blocking altogether. So if the audio is streamed, impressions are delivered. As a result, audio ads are less likely to be victims of ad-blocking technology.
July 23, 2014
XAPP Ads Workflow

Making XAPP Ads Easy for Publishers to Use – Scalability Part 3

In our two previous blog posts, we discussed how XAPP Ads scale for Consumers and Advertisers. The final piece in the puzzle is how we provide scalability for mobile Publishers. Four scalability factors impact them directly: Transactions, Implementations, Integration and Ad Ops.