March 26, 2015
Audio Streaming Growth Stats 2015

Internet Radio Ad Inventory to Grow 20% Per Year through 2018

RAIN News and XAPPmedia just revealed the results of a recent survey of audio industry insiders. For Internet radio ad loads, the expectation is growth in both total listening hours and ad load. When you combine growth in expected listening hours and increases in ad load, overall ad inventory is likely to climb about 20% per year. Let's break it down.