January 24, 2018
voice-brand-omnichannel-strategy

Data Show Why Brands will adopt Voice in 2018 The Way They Adopted Web in 1998.

It is often hard to see how new platforms and channels will shape consumer behavior while they are still in the rapid growth phase. Voice looks small compared to the web today the same way the web looked small in 1997-1998 compared to the newspaper business. New communication channels require scale to have an impact, but as they scale brands can’t afford to be absent. Why? Because their competitors are present and soaking up all of the consumer attention.