During Monday’s Advertising Week Panel, Suzanne Grimes of Westwood One, along with XAPPmedia’s Pat Higbie announced a new partnership with XAPPmedia to bring voice activated marketing to the national advertising marketplace.
Jazz FM yesterday announced it became the first UK radio station to launch a custom Alexa skill. XAPPmedia has helped over 500 U.S. radio stations launch Alexa skills that connect them directly with their listeners and we were excited to help Jazz FM start this trend in the UK.
XAPPmedia today announced Voice Radio, a self-service solution for radio stations looking to quickly launch a custom Amazon Alexa skill. Voice Radio is built on XAPP’s Voice Media SaaS offering for operating interactive voice apps for media across voice assistant platforms such as Alexa, Google Assistant and Cortana.
Radio has faced a long slow decline in time spent listening (TSL) statistics even as the industry has maintained impressive consumer reach. However, the rise of smart speakers like Amazon Echo and voice assistants such as Alexa are creating a new opportunity for radio to start regaining TSL once again.
****Reprint of Announcement Originally Distributed by SoCast**** XAPPmedia and SoCast have launched a new partnership to integrate XAPPmedia on SoCast’s digital platform for radio. This partnership […]
A recent post in Digiday discusses Amazon’s approach for monetizing Alexa and its implications for publishers. The article cites how both Amazon and publishers are trying to figure out to a monetization strategy for the new audio channel.
When Federated Media and XAPP launched the B100 Alexa skill, it became the first instance in which Alexa could find a radio station by its brand name through voice commands, rather than its FCC-assigned station name. A recent article in Radio World highlights this key feature.