January 26, 2015
Internet Radio Ad Revenue Chart

New Survey: Advertisers to Accelerate Internet Radio Spend

A recent survey by financial analysts at OTR Global presents a positive outlook for advertising on Internet radio and Pandora in particular. These findings align with other predictions for Internet radio advertising in 2015.
September 10, 2014
Earbud and Headphone Proliferation

Internet Radio Advertising Hits an Inflection Point

Two weeks ago a press release announcing the results of a STRATA Survey buried the lead. While its headline indicated a 45% jump in Ad Agency interest in digital video, the interest in “streaming/online radio saw a 53% increase.” There is no doubt that interest in video advertising is growing, but we can also see that Internet Radio is emerging from the novelty stage. It is becoming an important tool for reaching consumers.
June 17, 2014
Monthly Mobile Audio Listeners

The Data Piles Up – Radio Serves Ultramobile Listeners

Whether you are talking about terrestrial broadcast radio or Internet radio, it has become a story about ultramobile consumers. These consumers are typically listening from a mobile device, but more specifically the listening behavior is hands free, eyes free audio consumption. This may seem obvious – audio content shouldn’t require visual or manual attention. However, we see advertising models in audio listening today that ignore this reality.