January 19, 2016
Ad-Supported Apple Music Goodbye Letter

Apple Music Shuttering Ad-supported Service, An Opportunity Emerges

Apple announced Friday that it would be shuttering the ad-supported listening service within Apple Music. Is this a matter of Apple learning what business works best for music or a foreshadowing of what Apple Music subscribers will face if that service doesn’t meet expectations?
July 1, 2015

AdExchanger: XAPPmedia’s Pat Higbie & Pandora’s Tim Westergren on Apple Music

With the release of Apple Music and Beats 1 yesterday, there is still much speculation on Apple's revenue model. AdExchanger's Liz Rowley interviewed several leaders in the industry to get their take on the future of subscription-based vs. ad-supported streaming music services, including XAPPmedia's Pat Higbie.