January 8, 2015

CMO’s Want ROI From Digital – What it Means for Radio

Is digital advertising a direct response or brand medium? Many people have long assumed the correct answer was direct response. Yet, Media Post reported in December that, “The CMO Council’s latest take on where digital dollars are going shows big increases in digital branding versus direct marketing…marketers are running 33% more digital ad campaigns than direct response.”
June 17, 2014
Monthly Mobile Audio Listeners

The Data Piles Up – Radio Serves Ultramobile Listeners

Whether you are talking about terrestrial broadcast radio or Internet radio, it has become a story about ultramobile consumers. These consumers are typically listening from a mobile device, but more specifically the listening behavior is hands free, eyes free audio consumption. This may seem obvious – audio content shouldn’t require visual or manual attention. However, we see advertising models in audio listening today that ignore this reality.
April 29, 2014

Driving Mobile App Installs – there’s a XAPP Ad for that

The best time to prompt a new app install is when a consumer is already engaged with their mobile device. Facebook and Twitter users have shifted sharply to mobile, which means a lot of opportunities to encourage new app installs. Mobile Audio, whether from Internet radio pure plays, podcasters or live streams from broadcasters, offer a similar opportunity.
April 1, 2014

Who are the 50 million Ultramobile Consumers?

There is a lot of attention paid to the rise of mobile connectivity. Smart mobile devices now saturate the landscape from cities to shopping malls. While this shift has caused advertisers to take note, it has generated a problem. Mobile is viewed as a single behavioral concept when it actually has many different meanings. The industry needs a different model to segment the variety of mobile behaviors. For example, there is a class of mobile behavior that can be best categorized as Ultramobile.