December 13, 2017

WIRED: The Future is Screenless

Amazon Alexa presents an enormous opportunity for brands to connect directly with consumers in their homes. But creating an engaging voice-first experience also has its challenges. Ricki Harris of WIRED discusses this topic in a new article featuring XAPPmedia CEO Pat Higbie and other voice industry leaders’ opinions on why brands should embrace a screenless future.
May 8, 2015
Wired Magazine featuring XAPPmedia

WIRED on XAPP: “Forget the Click! New Interactive Ads Want to Talk With You”

WIRED Magazine recently covered XAPPmedia and interviewed CEO Pat Higbie about the interactive audio features that XAPP offers. Writer Julia Greenberg discusses the XAPP ads that NPR uses on the NPR One and NPR News mobile apps and the technology that other companies are working on to improve the digital advertising experience.
February 9, 2015
XAPPmedia article featured in WIRED Magazine

WIRED Magazine – Big Winners of 2014: Taylor Swift and Spotify

Written by XAPPmedia CMO Bret Kinsella and published on WIRED Magazine's Innovation Insights blog.