During Monday’s Advertising Week Panel, Suzanne Grimes of Westwood One, along with XAPPmedia’s Pat Higbie announced a new partnership with XAPPmedia to bring voice activated marketing to the national advertising marketplace.
XAPPmedia pioneered voice interactive ad monetization for radio on mobile and is now working with VoiceLabs to bring that same value to radio stations with Alexa skills. Radio stations can offer their listeners an ad-free experience or they can take advantage of XAPP Ads on Alexa and develop a new source of revenue.
XAPP is getting a lot of attention for developing Federated Media’s B100 Alexa skill for the Amazon Echo. You can imagine that the strong and favorable reception has led many radio broadcasters to reach out to learn more.
LOS ANGELES – October 4, 2016 —Triton Digital, a leading technology provider for the audio industry, today announced its representation of XAPPmedia’s premium interactive audio ads on Slacker Radio, a leading Internet radio service. This is in addition to Slacker’s own audio inventory and programming, which Triton Digital has been representing since 2010.
The Huffington Post featured an article by XAPPmedia CMO Bret Kinsella today on how brands need to start building a voice presence and sound palette to take advantage of the rapidly expanding voice web.
Mary Meeker of KPCB devoted more than 10% of her widely followed Internet Trends 2016 report to voice computing interfaces. In the 2015 report, voice assistants didn’t merit a single mention. What changed?